The Internet has revolutionized our lives, no one has any doubts about it. It does not matter that you are an anti-system person or that you do not regularly use the largest communication network in the world, but society as a whole does, so many acts that were previously done in one way have now been simplified or changed. because of or thanks to the internet.

If you think about a neighborhood store, a few years ago finding suppliers could be an expensive task in which companies spent a lot of time and effort since the options were limited and only large companies had access to cheap material from other countries. With the advent of the internet, this has changed and small businesses can also order from these countries and receive them at the door of the premises, warehouse or store.

For this reason, many businesses need direct marketing services. There are several direct marketing techniques and media with which businesses can maintain a direct relationship with their customers. The most used direct marketing methods are:

- Email marketing: Surely you have ever had to put your email and your data to make a purchase, participate in a raffle, receive a special offer... this is a very common action for companies to create a database with potential customers to whom they can send discounts, reminders, promotions and other services through their emails or text messages.

- Social networks: Thanks to these platforms, contact between company and client has become more direct than ever. Users can freely comment on the content that is uploaded and companies receive almost instantaneous feedback on the reality of their audience.

- Online marketing: In this case, it consists of advertising on the network, in such a way that the user can interact or not with the content and the company receives that information instantly. Banners are a good tool to draw the attention of the target audience and attract them to the product or service.

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