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Marketing has a strong presence in today's society, especially in the most developed countries with the most technological advances. Businesses need marketing strategies to ensure that their product or service reaches as far as possible, that the majority of their target audience consumes their brand and, in this way, achieve a firm, respected and loved image.
Many people have the concept of marketing as if it were advertising, but the truth is that advertising is a part of marketing. In order to define a marketing strategy well, it is necessary to define the product, distribution, price, service and communication. Well, advertising is within communication (although it is not the only tool we have to communicate). We could say that advertising is not only a part of marketing, but it is a small part of marketing.
It is true that it is probably the most visible tool and that is why they are associated. Being visible is your main objective. That people see the ads, know the brand and feel attracted to them. It is a very fast way of reaching many people and that is why we are surrounded by advertising: on television, in newspapers, on the Internet, on social networks, on the street... it is practically impossible to spend a day without seeing an advertisement.
This produces routine and people get used to them and they stop finding them interesting, they stop calling their attention. For this reason, advertisers and companies dedicated to advertising are forced to create new, different communications that are as effective as possible.
But, on the other hand, it is also easier to reach more people with less investment thanks to the internet. A few years ago, the only media where mass advertisements could be placed were radio, television and newspapers. These ads, having such limited space, cost a lot of money and small businesses couldn't afford it. However, now you have a great platform that people consume non-stop and with a more affordable budget.
Now you have the opportunity to invest in companies dedicated to advertising since they have shares for sale and are currently in a very good position in the stock market.
| Title | Market | Ticker | Latest | Minimum | Maximum | Var. | % Var. | Volume | |
|---|---|---|---|---|---|---|---|---|---|
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NASDAQ | OPRX | 10,60 $ | 10,60 $ | 10,97 $ | -0,10 $ | -0,93 % | 93,25K | View Stock |
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NASDAQ | ISIG | 6,00 $ | 6,00 $ | 6,12 $ | -0,12 $ | -1,96 % | 4,85K | View Stock |
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NASDAQ | BOMN | 15,58 $ | 15,51 $ | 15,91 $ | -0,36 $ | -2,26 % | 79,71K | View Stock |
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NASDAQ | ANTE | 1,16 $ | 1,16 $ | 1,37 $ | -0,04 $ | -3,33 % | 7,94K | View Stock |
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NASDAQ | SGRP | 1,66 $ | 1,60 $ | 1,72 $ | -0,06 $ | -3,49 % | 174,47K | View Stock |
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NASDAQ | ICLK | 1,24 $ | 1,23 $ | 1,27 $ | -0,07 $ | -5,34 % | 17,78K | View Stock |
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NASDAQ | CNET | 0,85 $ | 0,76 $ | 0,98 $ | -0,07 $ | -7,10 % | 89,13K | View Stock |
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NASDAQ | THRY | 21,50 $ | 21,50 $ | 24,57 $ | -2,67 $ | -11,05 % | 514,33K | View Stock |
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