A few years ago there were a few types of sales establishments that were generally small, with few staff and a long history of professionals who used to learn the business in a family way as an inheritance.

With the advent of the Industrial Revolution, business models changed. Small and artisanal companies were affected by large industries that mass-produced in less time and, usually, at a lower cost.

In the world of companies, having these types of businesses also created a difference between societies, that is, those people who could afford to pay the difference between a massive product and an artisanal one, used to choose to acquire the artisanal product and thus show the difference. of status.

Today this continues to happen. Having more exclusive objects, with handcrafted touches or the signature of an expensive brand is high-class distinction. On the other hand, we also find a large part of society that either cannot or does not want to spend a lot of money on products that have a high price because they are handmade or of great quality.

For these people we have discount stores that are characterized by having adjusted prices thanks to different measures taken by the company such as reduced profit margins, little or no money allocated to advertising and image, reduction of services provided to customers... in short, reduce costs as much as possible so that product prices are as cheap as possible and compete in a market with low prices.

There are many reasons why people choose to shop at these discount stores. As we have mentioned before, due to the family economy, not everyone can afford to buy luxury or branded items. Then there are people who, even having the money to buy more expensive objects, prefer to save on products that are not of interest to them, for example, to go on a trip, go to the hotel industry or spend it on other products.

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