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Catalog retailing is a very widespread form of commerce in society and every day there are more people interested in participating in it. The system is simple: the company creates a magazine or catalog in which all the products that are for sale appear and with all the details that may interest the consumer, above all, the price.
Once customers have seen the variety of products, they decide which ones to buy and these arrive at their homes through courier companies. We could say that catalog sales are practically the same as online sales. You see the similarities right? In both ways, the customer sees the object in a two-dimensional way, either on a screen or on printed paper, assesses all the options and places his order so that it arrives at home in the shortest possible time.
Catalog sales have many advantages for both the company and the customers. One of the main ones is the reduction of physical space. By not needing a large stock of all the products in stores or physical warehouses, the cost of the product is considerably reduced since the units that are already ordered and sold are ordered. This favors the company and the final consumer.
Another advantage is that the company has less risk of not selling certain products that have not interested customers, so it will have to make up for these losses by raising the price of other products that do generate interest. As we can see, thanks to the lower risk of the company, the final consumer also benefits.
The biggest drawback of catalog sales is the insecurity of not being able to physically see and touch the unknown product and, for this, many companies hire sales people who can show the product physically and even make a sample of its effects and so on. have full confidence in the following orders (since the product is already known and you do not need to see it physically).
Here you can find the best retail companies that sell by catalog so you can assess the possibility of buying shares in this sector.
| Title | Market | Ticker | Latest | Minimum | Maximum | Var. | % Var. | Volume | |
|---|---|---|---|---|---|---|---|---|---|
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NYSE | FTCH | 0,64 $ | 0,64 $ | 0,76 $ | 0,00 $ | 0,00 % | 0 | View Stock |
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NYSE | LEJU | 1,07 $ | 1,07 $ | 1,07 $ | 0,00 $ | 0,00 % | 0 | View Stock |
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NYSE | MOGU | 1,83 $ | 1,83 $ | 1,83 $ | 0,00 $ | 0,00 % | 0 | View Stock |
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NYSE | OG | 0,24 $ | 0,23 $ | 0,27 $ | 0,00 $ | 0,00 % | 0 | View Stock |
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NYSE | CHWY | 15,89 $ | 15,81 $ | 16,47 $ | -0,05 $ | -0,30 % | 4,60M | View Stock |
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NYSE | FIGS | 5,04 $ | 4,99 $ | 5,33 $ | -0,14 $ | -2,70 % | 3,08M | View Stock |
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